September 5, 2023, Tamarac, FL – As the tides of change sweep through the cigar industry, the renowned Gurkha Cigar Group International is embarking on a fresh journey. The company has declared the discontinuation of two of its staple product lines: the San Miguel and the Treinta, to create room in their portfolio for innovative expansions.
Juan Lopez, the Vice President of Sales at Gurkha Cigars, shed light on this decision, stating, “In the cigar sector, shelf space is equivalent to prime real estate. It’s imperative for us to evolve, and that sometimes means saying goodbye to certain classics to introduce newer, better offerings.”
In celebration of Gurkha’s commendable 35-year tenure in the premium cigar realm, the Treinta has been phased out, making way for the spectacular 35th Anniversary Cigar, unveiled recently at the PCA Convention. “Three and a half decades in the industry is no small feat. We wanted to mark this with something truly special,” expressed Jim Colucci, the company’s president.
Gurkha’s 35th Anniversary cigar, with its exquisite Habano wrapper, will soon be available in Toro, Torpedo, and Figured formats, housed in a striking Ferrari Red humidor. This spring, cigar aficionados can expect to find them in elegant 10-count boxes at their nearest stores.
In a similar vein, the San Miguel cigar, a collaboration with Aganorsa, will no longer be found in its iconic box packaging. Fans of its Nicaraguan Shade Grown Corojo blend can still get a taste through Gurkha’s self-humidified sampler packs in the days to come.
For those still keen on stocking up, both products will remain available as long as the current inventory lasts. Additionally, these favorites will momentarily be available in toro sampler packs, particularly in the Boutique (green-colored) packaging. But, a gentle reminder – once they’re out, they truly are out.
Known globally for its top-tier cigars, Gurkha Cigar Group International stands tall with a legacy of producing millions of cigars annually, catering to over 70 countries. Gurkha’s unique blend of exclusivity and diversity ensures that whether you’re a novice or a seasoned cigar enthusiast, there’s always a Gurkha cigar tailored just for you.
For further details on this transition, or to schedule an interview, please reach out to the marketing team at marketing@gurkhacigars.com.
