Welcome to the world of Seven Sports Bar and Cigar Lounge, where the fusion of cigars, sports, and sophisticated dining redefines the nightlife experience. Shardét, in conversation with Ernest Irving, a.k.a Amir, and Hadjii, the visionaries behind this unique establishment, dives deep into the ethos and evolution of their venture.
The Genesis of a Unique Concept
Seven years into their venture, the duo introduced cigars, a nod to their family legacy symbolized by the number seven, representing completion and perfection. This number isn’t just a figure but a tribute to familial ties and loyalty. The lounge’s uniqueness stems from its deviation from traditional bar food, offering gourmet selections like lamb chops and lobster tails and incorporating a barbecue twist.
A Vision Inspired by Community and Culture
The inspiration behind Seven Cigar and Sports Lounge is deeply rooted in the community. Observing the evolution of lounges and the maturity they brought, the founders saw an opportunity to blend the sports bar concept with a refined cigar experience. This fusion caters to a clientele that values sophistication in both ambiance and offerings.
Staying Ahead: Adapting and Evolving
Seven leans heavily on social media feedback and direct customer insights to stay relevant despite the founders’ personal distance from these platforms. The lounge emphasizes inclusivity – welcoming everyone from avid smokers to beginners, all treated with equal respect and VIP service.
Safety and Comfort: Prioritizing the Clientele
The founders stress the importance of a safe, relaxed environment, free from the typical concerns of standard bars and clubs. They emphasize that the cigar community’s nature inherently fosters a more mature, peaceful atmosphere.
Customer Service: The VIP Treatment
At Seven, every patron is a VIP. This approach is critical to building customer loyalty, ensuring visitors feel respected and valued, and encouraging repeat visits.
Looking to the Future: Simplicity and Authenticity
The future of Seven lies in its simplicity and authenticity. The focus is not on extravagant attire but on enjoying a good cigar, accessible to both novices and experts. This approach and welcoming new ideas and collaborations keep the lounge competitive and fresh.
Community Involvement: More Than Just a Lounge
The founders are deeply involved in community service, from feeding battered women’s shelters to supporting afterschool programs. This community connection transcends the business, reflecting a commitment to social responsibility.
A Personal Touch in Hiring and Management
In building their team, the owners prioritize loyalty and the ability to learn over existing expertise. They involve themselves personally in selecting and training staff, ensuring the team reflects the lounge’s values and standards.
Overcoming Challenges and Future Plans
Addressing the challenges of staffing and customer management, especially among younger employees, the lounge focuses on teaching values and financial wisdom. Future plans include educational programs for staff on life insurance and financial planning, reflecting a commitment to employee well-being.
Seven Cigar and Sports Lounge stands out for its unique blend of cigars, sports, and upscale dining and its deep commitment to community, customer service, and employee welfare. As it continues to grow and adapt, Seven remains a beacon of innovation and community engagement in the nightlife industry.
Seven Sports Bar and Cigar Lounge
1025 East-West Connector
Building 100, Austell, GA 30106
Phone: (678) 653-8971
SUNDAY – WEDNESDAY 4:00 PM – 12:00 AM
THURSDAY – SATURDAY 4:00 PM – 2:00 AM